October 27, 2026
WG Motors: From 57 to 92 in AI Search
Case Study · 7 min read · By Buzznerd Team
A 70-year-old International dealership in Peterborough, Ontario raised its AI Presence Score from 57 to 92 in about three months, beating the 90+ target it was promised.
Customers no longer just Google “truck service near me.” They ask ChatGPT, Gemini and Perplexity, and those tools name one or two dealers. Winslow-Gerolamy Motors (WG Motors) had decades of real expertise. AI tools just couldn't read it. Buzznerd's AIO (AI Optimization) program fixed that without a new website, a new budget line or extra work for the dealership's team.
Scores from the full Buzznerd AI Presence audit, as of June 2026.
- 57 → 92
- AI Presence Score
- +35
- Point improvement
- 9
- Pages rebuilt
- 5
- New authority guides
At a glance
The challenge: real authority that AI couldn't see
WG Motors started at 57/100. The dealership had the expertise; the website didn't show it in a form AI could use.
The March 2026 audit found the site described its services in general marketing language. It lacked the structured, machine-readable detail AI tools rely on before they recommend a dealer:
The result: AI tools treated WG Motors as a fragmented data source. When a fleet manager asked “Where can I get International truck service and DPF cleaning in Peterborough, Ontario?”, nothing guaranteed WG Motors would be the answer, even though it was the obvious one.
Sound familiar?
Most International dealer sites are built on OEM templates designed for Google rankings, not AI answers. The service and parts pages are usually the thinnest pages on the site, and they cover the highest-intent questions customers ask.
The approach: turn expertise into answers AI can cite
Buzznerd ran a five-phase program on WG Motors' existing website. The dealership's only job was a short questionnaire and approving content.
What was built
Rebuilt core pages · 9
New authority guides · 5
Each rebuilt page targets questions buyers actually ask AI tools, such as “Which International dealer in Southern Ontario offers fleet maintenance and OEM parts support?”
The results: promise made, promise beaten
WG Motors' AI Presence Score rose from 57 to 92 (+35 points), above the 90+ committed in the March proposal and above the 85 mark where dealers become far more likely to show up in AI answers.
| Metric | Promised (March 2026) | Delivered (June 2026) |
|---|---|---|
| AI Presence Score | 57 → 90+ | 57 → 92 |
| Core page rewrites | 8 | 9 |
| Authority guides | 5 | 5 |
| Structured data + llms.txt upgrade | Included | Completed |
| Pages submitted to Google | Included | All 14 submitted for reindexing |
What changed for AI tools. The site now spells out what WG Motors does, which International services it offers, which regions it serves and how customers reach it, all in a structure AI systems can verify. Every core page answers the questions buyers ask AI tools before they call, for example:
What it cost the dealership's team. One questionnaire, content approvals and a check-in call. Buzznerd handled the writing, development, schema, indexing and QA.
Proof in the service bay: a new customer, found through ChatGPT
The score is the leading indicator. The booking is the payoff. After launch, a customer who had never worked with WG Motors asked ChatGPT where to get DPF cleaning in the area. ChatGPT named WG Motors.
★★★★★
“A new customer contacted us to inquire about DPF cleaning after finding WG Motors through a ChatGPT search for services in the area. He proceeded to book with us the same week… with the potential for additional future business.”
That customer came with no ad spend and no outbound effort. The program had built content for exactly this question: a rebuilt DPF Cleaning & Emissions Service page and a dedicated DPF maintenance guide. DPF cleaning is a recurring need, so one AI referral can become a long-term service relationship.
In the dealer's words
★★★★★
“You're doing a great job. We really appreciate your help.”
★★★★★
“I know that I had access to the back end … but I just always submit a ticket. You guys get it done so fast that I just let you guys handle it.”
The program was built to fit how a busy dealership actually runs: WG Motors approved content, and Buzznerd's team did everything else, backed by the same fast-turnaround support Erin already relied on.
Why this matters for your International dealership
If WG Motors needed help to be seen by AI, most International dealers do too. And the dealers who fix it first are the ones AI tools learn to recommend.
What's next for WG Motors
WG Motors is now moving to Syyonara, Buzznerd's commercial-dealer platform, with a redesigned homepage the dealership reviewed and approved. The plan is to carry the AI-optimized content over so the new site starts with that head start in AI search.
See where your dealership stands
Get your free AI Presence Score. In about 30 seconds, Buzznerd scores your site on the same four factors used for WG Motors (Entity Architecture, Topical Authority, LLM Data Accessibility and Intent Match) and shows what to fix first.
