September 16, 2020

Update: How COVID-19 Is Affecting Facebook Marketplace Leads for Commercial Truck and Trailer Dealers

Insights · 1 min read · By Abigail

July and August numbers confirm the pandemic is a non-factor for Marketplace lead generation.

In a previous article, we reported Facebook Marketplace messages seeing an uptick through May and June. We are happy to report now, after seeing July and August numbers, the COVID-19 pandemic seems to be causing no issue to this platform for lead generation.

OEM dealers (Dealer 1, Dealer 2): looking at these trends more closely, these dealers were getting more leads than ever in May and June.
Used truck dealers (Dealer 3, Dealer 4): the hardship has not affected the amount of leads coming in since February.
July returned a little bit of a downturn for our Heavy Truck dealers as compared to June, implying a return to average leads, but overall has been trending above average.
August is showing a continued upturn for our dealers across the board.

August has shown even further evidence the pandemic is a non-factor for Facebook Marketplace. We will, again, keep monitoring this trend in upcoming months and keep you informed.

Update: How COVID-19 Is Affecting Facebook Marketplace Leads for Commercial Truck and Trailer Dealers

OEM dealers (Dealer 1, Dealer 2): looking at these trends more closely, these dealers were getting more leads than ever in May and June.

Used truck dealers (Dealer 3, Dealer 4): the hardship has not affected the amount of leads coming in since February.

July returned a little bit of a downturn for our Heavy Truck dealers as compared to June, implying a return to average leads, but overall has been trending above average.

August is showing a continued upturn for our dealers across the board.

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