November 13, 2019

Buzznerd Trucks Now A Facebook Marketplace Listing Partner!

Product · 2 min read · By Abigail

Getting commercial truck, trailer, and equipment inventory in front of Marketplace's huge buyer base.

We are excited to announce we are now a Facebook Marketplace Listing Partner. With over 20 million people clicking on vehicle listings every month, it made sense to provide an easy way for heavy truck, trailer, and equipment dealers to get their commercial vehicle inventory on Marketplace. Initial testing has also shown positive results, with more and more buyers using Facebook Marketplace to find their next heavy truck, trailer, or piece of equipment.

What Is Facebook Marketplace?

In 2016, Facebook launched Marketplace as a destination for shoppers to connect directly within Facebook. Initially, the intent was to connect people to buy and sell products and services between each other. Today, however, the selling opportunity has expanded to allow local businesses to promote and sell their products and services where people actively shop.

Why List in Facebook Marketplace?

  • Unique reach: each month, hundreds of millions of people come to buy and sell things on Marketplace.

  • Engaged customers: in the US, 1 in 3 people on Facebook use Marketplace — now one of the most popular places to shop online for used vehicles, with more than 20 million people clicking vehicle listings every month.

  • Tailored experience: Marketplace was designed to help local sellers target buyers on the go with mobile-friendly listings and real-time messaging. Interested shoppers can communicate directly with a dealership via Facebook Messenger to inquire about a vehicle.

What Do I Need to Get Started?

We need to make sure your inventory feed matches up with Facebook Marketplace requirements. Once it does, we get you signed up and then need authorization to connect to your business Facebook page. It won't be long after that before your pre-owned inventory is live and in front of potential customers on Marketplace!