July 25, 2018
Buzznerd Trucks Launches New Kenworth Sales Co. Website
Case Study · 3 min read · By Abigail
A DMS-integrated redesign with new product pages, multi-language translation, and digital credit apps.
Buzznerd Trucks is proud to announce the launch of the redesigned Kenworth Sales Company website. Buzznerd worked alongside the Kenworth Sales Company marketing team to build an easy-to-navigate, professionally designed website that reflects their new branding, with additional features to suit their customers' online needs.
Buzznerd Trucks has been incredible through the whole redesign process. Their input was invaluable as we thought through the form and function of the site. We are extremely pleased with the result and look forward to our continued relationship with Buzznerd. — Kelsey Halls, Digital Marketing Manager, Kenworth Sales Co.
Inventory Integrated With DMS/ERP System
All inventory, including images, is pulled from Kenworth Sales Co.'s internal DMS/ERP system, eliminating duplicate inventory entry and inconsistencies — paired with a multi-location lead-routing system.
New Product Pages
Along with the new look and feel, new product pages were created for the entire line of Kenworth Trucks and AutoCar Trucks, including Fontaine Trailers, providing a single website source for customer research — including an interactive AutoCar ACTT XSpotter spec chooser.
Multi-Language Translation
To accommodate Kenworth Sales Co.'s Spanish-speaking customers, all pages throughout the site can be automatically translated into Spanish. Using the Google Translator API, over 400 different languages are available for translation.
Custom-Made Credit Apps & Forms
Digital credit apps help streamline the application process by reducing administrative back-and-forth. A save-and-continue option and online digital signature were provided to further accommodate the customer.